Past sponsorships include Manuel "Grubby" Schenkhuizen and Tom "Tsquared" Taylor in 2011. Sponsored teams include FaZe Clan, Evil Geniuses, Vitality, EDward Gaming, Alliance, among others.
SteelSeries supports a number of esports teams and individuals through sponsorships and community support. The deal closed on Januofficially making it a subsidiary. In October 2021, GN Store Nord announced plans to acquire SteelSeries from Axcel for 8 billion DKK (about US$1.25 billion). In April 2020, SteelSeries acquired Nahimic audio software developer A-Volute, and in December 2020, SteelSeries acquired gaming accessory manufacturer KontrolFreek. In July 2019, SteelSeries was acquired by Axcel, a Nordic private equity firm. SteelSeries often creates limited edition collaborations, such as the Valve CS:GO Howl Edition mouse and mousepad, and the CD Projekt Cyberpunk 2077 headset. They also have made 5XL mousepads (QcK line). Their popular products include their Rival and Sensei series of mice, Arctis headsets, and Apex keyboards. In 2012, SteelSeries received investments of undisclosed amounts from U.S.-based private equity firm Catterton Partners and China-based private equity firm ClearVue Partners. The company saw tremendous growth over the next five years as it expanded its portfolio and channels, developed the SteelSeries Engine platform, and added partnerships across the esports and the gaming ecosystem. In 2007, SteelSeries hired Bruce Hawver as CEO. Michael von Essen-Mueller, the company's first CEO, helped the company establish its brand and grow to a global footprint. In 2008, SteelSeries acquired Ideazon, a North America-based developer and manufacturer of gaming peripherals. Soft Trading made the Icemat and SteelPad mouse mats, which influenced the company's eventual name change. The company's original name was Soft Trading, and it was changed to SteelSeries in 2007. SteelSeries was founded in 2001 by Jacob Wolff-Petersen. SteelSeries was acquired by GN Store Nord in 2021. SteelSeries (styled as steel series) is a Danish manufacturer of gaming peripherals and accessories, including headsets, keyboards, mice, controllers, and mousepads. Gaming peripherals and accessories: headsets, mice, keyboards, controllers, and gaming surfaces Rune Berendtsen (CIO) Melissa Tomlinson (VP)
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